Privacy Policy
As a digital specialist, Mappr is fully aware of the importance of your data.
This privacy policy outlines the measures we take regarding the information we collect about you, either directly or indirectly (hereinafter referred to as "personal data"), how we use it, and to whom we may disclose it. It also defines your rights concerning your personal data and provides details on who to contact for further information or to exercise your rights.
1. Who this personal data protection policy applies to and what it covers
We are committed to implementing all appropriate measures to protect your personal data and to process it lawfully, fairly, and transparently.
This privacy policy explains how we collect, process, store, and protect your data when:
• We provide you with our products and/or services;
• You use our website;
• Any other operation is carried out that relates to our service offerings or proposals.
When we refer to "our website" in this policy, we mean the specific pages of the site accessible at the following address: www.mappr-group.com
This privacy policy also includes information about the disclosure of your personal data to third parties (e.g., our product or service providers).
When we refer to the processing, collection, protection, and storage of your personal data, we may also use the term "processing" interchangeably.
2. The personal data we collect
In the context of the products and services we provide to you (or, where applicable, during our pre-contractual exchanges regarding products and services we may offer), we may request and obtain personal data about you. We may also collect certain personal data when you use our website.
We may collect and obtain personal data because you provide it to us (e.g., via a form on our website), or, where applicable, because others provide it to us (e.g., product or service providers we use for our business activities), or because it is publicly available.
We may also collect and obtain personal data directly or indirectly about you through the analysis of your behaviour when interacting with us or others. For example, to improve your experience as a visitor when using the website and to ensure the proper functioning of the web service, we (or, where applicable, our service providers) may use cookies (small text files stored in the user's browser) and web beacons that may collect personal data. Further information on how we use cookies and other trackers, and how you can control them, is available in our cookie policy: /politique-de-cookies-eu.
The personal data we collect or obtain directly or indirectly—whether when providing products and services, when you use our website, or more generally during any other operations related to our product and service offerings—may include, but is not limited to: your name, age, date of birth, gender, email address, home address, country of residence, posts on blogs, forums, wikis and other social media applications or services to which we provide access, your IP address, and your browser type and language.
The personal data we collect or obtain directly or indirectly—whether when providing products and services, when you use our website, or more generally during any other operations related to our product and service offerings—may also include special categories of data or sensitive data, such as information about your dietary preferences, health, or sexual orientation (e.g., if you provide us with the contact details of your spouse or partner). The categories of personal data, or where applicable, the special categories of personal data we may collect or obtain directly or indirectly, may vary depending on the nature of the services we provide to you or to our clients, or how you use our website. In rare cases, we may also collect other categories of personal data about you because you voluntarily provide them to us.
Where it becomes necessary for us to collect or use special categories of personal data ("sensitive data"), we will request your explicit consent.
We understand the importance of protecting the privacy of minors. Our website and services are not designed for, nor intended for, minors aged 15 or under. Our policy is not aimed at intentionally collecting or retaining personal data of minors.
3. How We Use Your Personal Data
Use of Personal Data to Provide Products and Services to Our Clients
We use your personal data to deliver our products and services. In this context, we may use your data for communications related to our services, as well as for the management, dispatch, and tracking of product orders. These communications may involve you, our product and service providers, or relevant authorities.
Use of Personal Data for Other Business and Commercial Operations
We may also use your personal data for purposes related to:
• Opening client accounts or for other administrative purposes;
• Accounting and financial management, including invoicing for our products and/or services;
• Risk analysis and management;
• Business relationship management, which may include:
(i) Sending information about products or services that may interest you;
(ii) Sending samples or offering products or services under specific conditions;
(iii) Sending messages to gather your feedback on our products or services;
(iv) Contacting you for other professional, commercial, or related purposes;
• Administration and support of IT tools used in our operations (such as email and industry-specific applications);
• Hosting and maintenance of our IT systems and archiving;
• Professional services provided by our own experts or advisers, such as solicitors, accountants, or consultants;
• Protection of our rights.
Use of Personal Data Collected via Our Website
In addition to the above, we may collect your personal data via our website:
• To manage and improve the website;
• To tailor the website content for a more personalised experience and to highlight products or services that may interest you;
• To manage and respond to requests submitted through the website.
4. Legal Basis for Processing Personal Data
We are legally required to explain in this privacy policy the legal basis on which we process personal data.
We use your personal data for the purposes mentioned above based on:
Our legitimate interests in providing efficient services to you;
Our legitimate interests in delivering operational and compliant services, provided these interests are not outweighed by the rights of the data subjects;
Legal and regulatory obligations to which we are subject, such as maintaining records for tax purposes or providing information to public authorities in accordance with applicable laws;
The necessity of the information to provide you with our products or services.
Where we process sensitive personal data about you for any of the purposes mentioned above, we do so because:
(i) You have given us your explicit consent to process such data;
(ii) We are legally required to comply with specific obligations;
(iii) The processing is necessary for the establishment, exercise, or defence of our legal rights under applicable law;
(iv) You have made your personal data publicly available.
Where we are legally required to obtain your explicit consent to send you marketing or commercial materials, we will only do so after informing you of our intention at the time your personal data is collected.
If you no longer wish to receive marketing or commercial communications from us, please click the unsubscribe link in the relevant email or send an email to: contact(@)mappr.be
5. Who We Share Your Personal Data With
For any of the purposes outlined in the section “How We Use Your Personal Data” above, we may share your personal data with our product or service providers, competent authorities (including courts), and more generally with other third parties who may need access to your personal data for one or more of the operations described in that section.
Please note that some recipients of your personal data may be located in countries outside the European Union or the European Economic Area, where laws and regulations may not provide the same level of data protection. In such cases, we will ensure that appropriate safeguards are in place to protect your personal data, in accordance with applicable EU legal requirements, such as entering into a data transfer agreement with the recipient based on the standard contractual clauses approved by the European Commission for transfers of personal data to third countries.
6. Protection of Your Personal Data
We implement a range of technical and organisational measures to ensure your personal data is protected (including IT security, access controls, supplier relationships, procedures, etc.), and to guarantee confidentiality and integrity, as well as to prevent theft or loss of your personal data. These measures take into account the current state of knowledge, implementation costs, and the nature, scope, context, and purposes of processing, as well as the risks to the rights and freedoms of individuals.
Although we take appropriate security measures when collecting your personal data, data transmission over the internet (including via email) is never completely secure.
7. Retention Period of Your Personal Data
We will retain your personal data in our systems for the longest of the following periods:
(i) As long as necessary for the relevant operations and processing purposes;
(ii) For the duration of legally authorised retention, archiving, and limitation periods;
(iii) Until the end of the applicable limitation period following a dispute or investigation relating to one of our offers, proposals, or services.
For example, data relating to prospects is retained for a period of 3 years from the date of the last contact initiated by the prospect.
8. Your Rights
You have various rights regarding your personal data, including:
• To obtain confirmation that we are processing your personal data and to receive a copy of the personal data we hold about you;
• To request that we update your personal data or correct any inaccurate or incomplete data;
• To request that we delete the personal data we hold about you, or restrict how we use it;
• To withdraw your consent for us to process your personal data (where such processing is based on consent);
• To receive a copy of the personal data you have provided to us, in a structured, commonly used and machine-readable format, and to transmit it to another party (where such processing is based on consent or a contract, and as permitted by law);
• To object to the processing of your personal data.
To exercise your rights, or if you have any questions about how we use your personal data, you may contact our Data Protection Officer at: contact(@)mappr.be
9. Your Right to Lodge a Complaint
If you are dissatisfied with how we have handled your personal data, or if you have raised a question or request with us that remains unresolved, you have the right to lodge a complaint with the Data Protection Authority:
Postal address: Rue de la Presse 35, 1000 Brussels
Tel: +32 (0)2 274 48 00
10. Changes to This Personal Data Protection Policy
We may update this privacy policy from time to time (particularly in response to legislative and/or regulatory developments). If we make any changes, we will revise the date at the top of the page. The updated version will apply from that date onwards. Therefore, we encourage you to review this policy regularly to stay informed about how we protect your personal data.